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Ram 1500 MOPAR Accessories Overview MOPAR Unleashes the Most Customizable Truck Ever By Cherise Threewitt, Contributor, Car-ED.com | Feb 2018 The MOPAR performance brand may be most closely associated with Dodge, but the Ram truck family has made it clear that it wants and will get a piece of that action. Ram unveiled the redesigned 1500 pickup in January at the Detroit Auto Show, but came to Chicago with even more to show off. The MOPAR line was the highlight of the brand’s presentation at the 2018 Chicago Auto Show. The Ram 1500 has the highest customer loyalty in the 1500 segment, beating out heavyweights like the Ford F-150 and Chevrolet Silverado. What is this vehicle? The 2019 Ram 1500 Big Horn Sport 4x4 truck unveiled at the launch was finished in flame Red paint and customized with an outdoor enthusiast in mind. This model showed off the all-new Ram Rack adjustable storage system, designed specifically for cargo that doesn’t fit in the bed. In this case, two kayaks were secured to the rack, with the front ends strapped over the cab and the backs supported above the bed. This design leaves the bed open for more storage, and enables users to stand in the bed to secure and retrieve items on the rack. This item isn’t available yet, but MOPAR says it is on the way soon. The 1500 also showed off [...]