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Toyota RAV4 & Corolla Hatchback

Toyota RAV4 & Corolla Hatchback Cores of the Brand By Randy Lioz, Editor, Car-ED.com | April 2018 Toyota debuted the new RAV4 and Corolla Hatchback at the New York International Auto Show on Wednesday. As Toyota's best-selling vehicle, the RAV4 is a particularly important launch. What is this vehicle? The RAV4 is a compact crossover, which follows a pretty similar formula to the outgoing model. It does, however, add some new features and a new approach to its trim lineup. The RAV4 invented the compact crossover segment, but as Toyota pointed out in its press conference, it wasn’t until the 3rd-generation model—when the brand really nailed the size equation, following the lead of the Honda CR-V—that sales really took off. The 2006 RAV4, which grew by nearly 15 inches in length, also more than doubled the sales of the 2005 model. The length has stayed nearly identical since then, with this new fifth generation coming down just 0.2 inches from the third- and fourth-gen vehicles—Toyota bragged that the RAV4 keeps its compact dimensions, unlike some competitors that have grown a bit unwieldy. The vehicle is now slightly lower and wider, and with a stiffer structure it should provide improved handling. Who is this vehicle for? Realistically, the new RAV4 will have wide-ranging appeal. It was the best-selling vehicle in the U.S. in 2017, aside from the domestic pickups, which indicates how complete the [...]