lucid

Vehicle Preview: Lucid Air Setting the Definition of Luxury Mobility By Randy Lioz, Editor, Car-ED.com | February 2018 At the recent Los Angeles Auto Show, Car-ED had an exclusive chat with Lucid Motors VP of Design Derek Jenkins. He is what you would call "a designer's designer," with an impressive resume that shows he's helped put into place some of the most exciting and respected design languages in the industry, at brands like Audi and Mazda. Jenkins is tasked with bringing the company's first luxury EV sedan, the Lucid Air, to market by 2019, and he and Marketing Director Zak Edson gave us a thorough walk-around of their upcoming vehicle and some insight into the company’s plans for the rollout. Who is this company? Lucid has been around since 2007, at first focusing on battery technology under the name Atieva, but in the past few years has parlayed that research into developing their own car. Lucid is an electric vehicle luxury brand, and as such some see it as a challenger to Tesla. It has also lured away a decent number of Elon Musk’s employees, including Lucid Chief Technology Officer Peter Rawlinson, but the upstart is aiming to best the Silicon Valley star in a few key ways. First of all is their battery and powertrain technology. Lucid says it’s making big advances in energy density and charging speed. In fact, the company has said [...]