JM Lexus

JM Lexus – Women Leading the Luxury (Auto) Retailing Revolution

JM Lexus – Women Leading the Luxury (Auto) Retailing Revolution The Largest Lexus dealer in the country becomes a Lexus Plus dealer – to remain the best to customers and best for employees By Kevin Joostema, Partner, Car-ED.com / April 2018 Despite handling some of the largest luxury transactions any luxury customer may enter into, the luxury auto makers continue to sell and service vehicles like they have for generations.   While many other industries have seen tremendous innovations in luxury goods selling and  identifying ”experiences” for customers, particularly to attract the millennials to their brands, the luxury auto retailing giants remain a laggard. As new luxury brands come to exist and new challengers rise up once again, it is only through changing the customer experience that the brands can differentiate and create something new for buyers. Leadership by the JM Family Enterprises is across many fronts.   For one, they are leaders in recognizing that it all starts with the needs of customers and the workplace needs of employees – and how these two areas go hand-in-hand.  JM, as one of the largest private businesses in the US as well as one of Fortune’s Top 50 Best Places to Work, is obviously a leader on both fronts.  So customers should take note how JM is “running to the future” in luxury retailing. They have been the #1 Lexus dealer in the country in terms [...]

2018-05-03T00:27:07-04:00Apr 2018|Uncategorized|