ascent

Subaru Ascent Rising Above the Outback By Randy Lioz, Editor, Car-ED.com | January 2018 A new 3-row crossover from Subaru debuted at the LA Auto Show, which will bring the brand back into one of the hottest segments in the market. The Ascent won’t hit showrooms until next year, but it should help the brand extend its reach in the U.S., and sustain its momentum. What is this vehicle? The 2019 Ascent marks Subaru’s return to the 3-row SUV game for the first time since 2014, when the Tribeca left the market. While the Tribeca was smaller and more upscale than most of its competitors—telegraphed by its swanky Manhattan neighborhood namesake—the Ascent is a more conventional approach. It’s dimensionally similar to the larger competitors in the mid-size segment, like the Ford Explorer, so it has one of the most spacious interiors in the class, and can carry up to 8 people up the mountain. Who is this vehicle for? Big families and carpoolers can finally check out Subaru, and the brand can retain even more of its fierce loyalists who might have looked elsewhere when the Outback no longer met their needs. Subarus are highly popular in the Pacific Northwest and mountainous regions like Colorado, since the brand has been built on its all-wheel drive heritage. This expansion into one of the hottest segments in the industry is likely to broaden that appeal [...]